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From: Stephen Regenold November 05, 2010 |
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Step inside the Fjallraven Store at
Photo: (c) Fjällräven
Mott Street Store
Fjallraven was founded in
The flagship
Photo: (c) Fjällräven
Arktis Parka
Indeed, the Fjallraven aesthetic and the store in general is in drastic juxtaposition to almost every other product and current theme in the outdoors industry. The company makes jackets for ice fishing and polar treks. The clothing has a traditional outdoors look that your dad or grandpa might have worn. Fjallraven eschews Gore-Tex in favor of iron-on wax! (The company sells sticks of wax, which can be melted with an iron and rubbed into the fabric of a jacket to make it waterproof.)
The products are not cheap, either. The Fjallraven Arktis Parka -- a down-insulated piece made for, among other activities, ice fishing -- costs $775. It has a hood with synthetic fur and is marketed with features including a breast pocket large enough to hold a thermos. The Norr Shirt, $125, is a cotton flannel button-up with a decorative yoke and two chest pockets with flaps.
In
Photo: (c) Fjällräven
Kanken backpack
Clearly, the company is riding the retro wave with its idiosyncratic line. The look is pure and classic 1960s and '70s design, like an LL Bean catalog page from decades back. It conjures nostalgia and warm fuzzy feelings to anyone who grew up camping and hiking in similar gear.
To me, that's what Fjallraven is -- neat and fun, but not likely the products I'd pick for anything more than casual hiking and camping. At the store, Maria attempted to sell me on the concept of polyester/cotton fabric blends, waxed jackets, and boxy little backpacks. I do love traditional and crafty products where they make sense. But this winter I am going to have to stick with my modern-day backpacks as well as Gore-Tex instead of wax and an iron to rub it on, no matter how cold it gets outside.
--Stephen Regenold is founder and editor of www.gearjunkie.com.
Have tested this parka in real bad weather today. Drowe an ATV in tempratures ranging minus 1 to minus 8 c. Was wearing a wool undershirt and a wool jumper. It was very foggy, windy and everything was extremly wet and cold. This trip was for more than three hours in speed exceding 60 to 70 km/h. This jacket keept wather out and I was not freesing at all. I was very surprised and pleased of this. I have been driving motrobikes for many years and I know when things work proper. It seems like this jacket keeps it promises in real world testing. I will come back with more news when i have used this jacket for a longer periode.Time will show if it keeps is`s promises.